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Air China A320

Today’s Air China can trace its origins to 1988 when Air China International Corporation was established. In October 2002, based on an industry reform plan formulated by the central government, Air China International Corporation, China Aviation Corporation and China Southwest Airlines merged, and the surviving company was still called Air China International Corporation. In September 30, 2004, Air China International Corporation was rebranded as Air China Limited. In December 2004 Air China Limited became a publicly traded company on Hong Kong Stock Exchange (SEHK: 0753) and London Stock Exchange (LSE: AIRC).

The corporate logo of Air China depicts phoenix, a legendary bird worshiped by the nation since ancient times as a symbol of luck and happiness. Chinese ancient literature contains constant references to the bird which “flies from the eastern Happy Land over mountains and seas and bestows luck and happiness upon all parts of the world.” With imagination stretched a bit, the way the logo is laid out recalls the English word “VIP”. The deep red color is used since it’s associated with anything happy and lucky in Chinese culture. The message conveyed by the whole design is that Air China commits itself to promoting the development of the country’s airline industry and offering pleasant travel experiences to passengers. For us, phoenix symbolizes a spirit. At the core of the “Phoenix Spirit” is the will to “serve the world, to lead and move forward to higher goals.” Our vision is to become “A leading carrier in the world”. Our mission stresses “operational safety, customer orientation, steady growth, people development and fulfillment of responsibilities”. These values remind us that we should “use a people-oriented approach to our business, take on social responsibilities, have the will to succeed and enjoy flying”. Our brand positioning is to be “a professional, trusted, internationally respected Chinese brand closely associated with China”. The design also features the calligraphic version of Air China’s Chinese name, a reproduction of the handwriting by late Chinese leader Deng Xiaoping, the architect of China’s drastic social and economic transformation who laid the foundation for the country’s economic power.

Air China is the only flag-carrier aviation company in China, and a member of the world’s largest airline alliance Star Alliance, the official aviation transportation partner of the 2008 Beijing Olympics and Paralympics and the 2022 Beijing Winter Olympics and Paralympics. Air China takes the lead among domestic airlines in passenger transportation and other related services. In 2023, according to the assessment of the World Brand Lab, Air China boasted a brand value of RMB 235.162 billion, the highest among Chinese civil aviation companies.

Air China is responsible for the task of providing special flight services for China’s leaders when they go on foreign trips. It is also responsible for chartering special flights within China for many foreign heads of state and government leaders, thereby demonstrating Air China’s exclusive status as the national flag carrier. Headquartered in Beijing, Air China has several branch offices in areas such as Southwest China, Zhejiang, Chongqing, Tianjin, Shanghai, Hubei, Xingjiang, Guangdong, Guizhou, Tibet, and Wenzhou. Air China’s main subsidiaries include Shenzhen Airlines Co., Ltd.（As well as Kunming Airlines Co., Ltd.）, Shandong Airlines Group Co., Ltd., Air Macau Co., Ltd., Beijing Airlines Co., Ltd., Dalian Airlines Co., Ltd., Air China Inner Mongolia Co., Ltd., Ameco Beijing, Air China Import and Export Co., Ltd., Chengdu Falcon Aircraft Engineering Service Co., Ltd., and Air China Shantou Industrial Development Company. Its joint ventures include GA Innovation China Co., Ltd. and Sichuan Services Aero-Engine Maintenance Co., Ltd. Air China also holds shares in Cathay Pacific Airways Limitedand Tibet Airlines Co., Ltd.. Beijing Air Catering Co., Ltd. was formerly controlled by Air China, Ltd. It now belongs to the China National Aviation Holding Company (CNAH).. The company was established on May 1, 1980 in Beijing as the first joint venture launched after the enactment of the Law of the People's Republic of China on Chinese-Foreign Equity Joint Ventures.

As of June 30, 2023, Air China (including its subsidiaries) had a total of 902 aircrafts of all types, mainly Boeing and Airbus, with an average age of 9.05 years. Our service was further extended to more than 1,200 destinations in 186 countries (regions) through cooperation with airlines such as Star Alliance Members.

Air China is committed to providing passengers with "Four Cs" service: Credibility, Convenience, Comfort, and Choice. Its "PhoenixMiles" frequent flyer program has the longest history of any frequent flyer program in China. The program integrates frequent flyer members from several of the brands which Air China controls or holds shares in. Thanks to our customer-oriented approach, Air China has continuously improved the quality of services in order to meet the diverse and individual needs of our passengers.Air China has a strong domestic and international route network and sales network, and an extensive high quality customer base. It has become the preferred airline for many Chinese government agencies and corporate business customers.

Air China has a team of pilots and flight attendants with excellent business skills, precise work methods and good service delivery. Its award-winning flight team has received many honors, including the “ICAO Medal of Honor,” “National Safe Production Advanced Unit,” and “Safe Flight Model Organization.” The team has set world-class flight safety records: completing a successful polar flight, Air China has an impeccable 58-year safety record (since 1965) on the notoriously challenging route between Chengdu and Lhasa, once considered off limits by the international civil aviation community. Our flight crew are well trained and have good professional ethics, and are committed to providing passengers with a unique and comfortable in-flight experience. In addition to Chinese flight attendants, we also employ an international team of Japanese, Korean, German, Russian, Thai, and Italian flight attendants. The "Golden Phoenix Crew" represents the highest level of service among Air China cabin crews, and has been awarded an honorary title by the Chinese government.