"I am Karl Franz, and I was born into this world, just like you. A world of unceasing war and endless terrors. But with a nation of men at its heart, a bastion of hope and courage: the Empire. Led by the craven, torn apart by the greedy, weakened and exposed, forever on the defence. But no longer.

Now, we unite! To purge the evil that dare confront us! Follow me, and we will banish this darkness! I swear this as your Emperor!"

"Men of Reikland! Greenskins assault our capital. Theirs is a vile race Sigmar swore to expel from our lands, yet they dare return! Join me, men — for I will not rest until every accursed Goblin lies burning on a pyre!"

"Come, men — it seems Todbringer sends his Midden wolves across the Reik to test our mettle! He seems to think that since my father's death, Reikland is weak, and we cower under our beds waiting for these Ulric-worshippers to save us from our woes! I say we Reiklanders are more than capable of defending ourselves — I say, we show Todbringer's mongrels that Reiklander blood flows through our veins! We face the trespassers deep in the Bloodpines — keep your wits, lads, for there is more than Ulric's dogs in there... My father had to send the Reiksguard in to purge these woods of Forest Goblin filth more than once during his reign. Yet that is not what we face today. No, today we send the Elector Count of Middenland a message that it is the House of Franz that protects the borders of Reikland!"

"Hear me now, brave men — brave Reiklanders — hear me! The Celestial Wizards read the portents true. Norse Raiders land on Nordland's shores. We have marched many miles, but there is no distance so great that I would not gladly march it to face this — our ultimate foe! I have refused the honour of wielding the blade of our forebears thus far. I was not worthy. But should we survive this day, should we drive the ruinous tribes back across the sea — then, with your blessing — I will pick up the Reikland Runefang and use it to bleed our foes — to carve my way through Sigmar's enemies! Are you with me, Men of the Empire? For when the Northmen come, they will attack hard, as their despicable gods demand. We must be ready to push them back, thrust them into the sea in defence of the Empire!"

"We hunt this day! Yet, our quarry is neither boar nor deer, no, we pursue the Undead! The Witch Hunters bring word that a Vampire crone makes haste for Stirland with the Silver Seal in her clutches! I charge you brave men with not letting that Vampiress get to Sylvania! For we know she is a puppet, her strings pulled by that cursed wretch, von Carstein! Now, men, chase her down. Return to me what is mine and send these von Carstein beasts a message... by taking her head! We have brought her to bay at the centre of a forsaken temple, syphoning off ill magicks to power her dread spells, have no doubt! Surround the crone — slay the creature before she can summon her minions. By order of the Grand Theogonist — show no mercy!"

"Now is the time, Men of the Empire, to unite — for the Orcs gather. Beyond the pass, a Warboss draws to him all that is foul — an Orc horde beyond imagining! As Sigmar fought, so shall we; we will become part of the legend; We will wipe the Orcs from our door; And only when this is done — when our nation has healed — shall I take up Ghal Maraz! For Sigmar, for the Empire, for the WARHAMMER! "

"Summon the Elector Counts!"