I was enjoying playing this game until the latest update (Update 6). Before, I was able to acquire a basic chest with about an hour worth of play - this wasn't great, but it at least kept me going. In the latest update, the cost of the basic chest (which is the only FTP option) has been increased 5x and no increase to gold income. This means an expectation of 5 hours of play only to be disappointed by another dumb emoji unlock, or pay real money to unlock fancy looks; which simply isn't worth it. I know it isn't all about the unlocks, but this change shows how the developers think this is a money-trap for kids and not much more.

I was enjoying playing this game until the latest update (Update 6). Before, I was able to acquire a basic chest with about an hour worth of play - this wasn't great, but it at least kept me going. In the latest update, the cost of the basic chest (which is the only FTP option) has been increased 5x and no increase to gold income. This means an expectation of 5 hours of play only to be disappointed by another dumb emoji unlock, or pay real money to unlock fancy looks; which simply isn't worth it. I know it isn't all about the unlocks, but this change shows how the developers think this is a money-trap for kids and not much more.