Earlier this year, McDonald’s decided to do a collaboration with Travis Scott to make a Travis Scott themed burger which blew up due to the artist legacy. This was a marketing stunt performed by McDonald’s corporate marketing team to gain customers and popularity. And by doing this, social media was focused on the Travis Scott Burger for an entire day. The Travis Scott Burger took over the media, with popular memes and names being made for the burger, such as Travy Patty, referring to the popular Krabby Patty from Spongebob.