visit hawaiian tropic website

The Company was founded by Ron Rice in 1969. It was the largest private manufacturer of sun care products in the United States until being acquired in May 2007 by Playtex Products, Inc.[1], which when combined with Playtex's other brand of sun care, Banana Boat, made Playtex the largest manufacturer of sun care products in the Western Hemisphere. Shortly thereafter, Playtex Products was purchased by Energizer Holdings Inc. in a deal valued at $1.9 billion.[2]

They have sponsored bikini competitions for women around the country and the world every year to seek out spokesmodels with beautiful faces, exceptional figures, charm, and knowledge in skincare as spokesmodels for their products. Many winners of these competitions have been modeling since and have appeared in advertising campaigns, swimwear, erotic magazines, and lingerie catalogs internationally known. Hawaiian Tropic also partnered with Playboy in the erotica 1995 movie, Playboy: The Girls of Hawaiian Tropic, Naked in Paradise [3]. The November 2006 issue of Playboy Magazine also featured nude Hawaiian Tropic models.

The company sponsors the Sun Fun Festival in Myrtle Beach, South Carolina and since 1970's, has sent out its bikini clad girls to the 24 hours of Le Mans as promo girls.

In late 2006, the company opened a theme restaurant called Hawaiian Tropic Zone in New York City near Times Square. The restaurant features waitresses in bikinis designed by Nicole Miller and a menu by chef David Burke. Restaurateur Dennis Riese and nightclub owner Adam Hock also have ownership interests in the restaurant.

In May 2008, Hawaiian Tropic celebrated the 25th Annual Miss Hawaiian Tropic International Model Search Finals at The Golden Nugget Hotel and Casino in Las Vegas.

History Of Hawaiian Tropic.

http://www.hawaiiantropic.com