From Software owns the IP, they're the main publisher and they have the final word as far as pricing strategy goes. You want to call someone out as greedy for that discount? That's From Software then.

Also, 50% is a huge discount. Is fine if you don't feel is enough for you to buy the game, but there's no world in which half off is a bad discount. And what does "Its Christmas" even mean? Especially for a Japanese publisher.

引用自 Don Lobo：

From Software owns the IP, they're the main publisher and they have the final word as far as pricing strategy goes. You want to call someone out as greedy for that discount? That's From Software then.

Also, 50% is a huge discount. Is fine if you don't feel is enough for you to buy the game, but there's no world in which half off is a bad discount. And what does "Its Christmas" even mean? Especially for a Japanese publisher.

Not on a five year old game that's still $59.99 base price. Typically you reduce the price of your games as they get older.

引用自 Oro：

Not on a five year old game that's still $59.99 base price. Typically you reduce the price of your games as they get older.

Nope, not at all. There are 10+ year-old games and older with lower discounts. Typically, things get discounted based on sales expectations and marketing strategies. How old a game is rarely factors in, at least as the main defining factor of a discount. The highest priority goes to how well the game still sells overall and if that fits their marketing strategy there's no reason to change it.

Additionally, if an older game garners newfound interest, some publishers will even lower their previously set discounts as is the case for Metal Gear Rising: Revengance after the game became a Twitch streamer meme, as well as the Dark Souls games after the release of Elden Ring, all of which now go for lower discounts than they did multiple years ago.

And that’s just on Steam, ‘cause if we’re going to start talking about other companies, like Nintendo, then it’s doubly true that age means virtually nothing when it comes to discounting games.

EDIT: Thanks for the award! I'm still right though : P

引用自 Don Lobo：

And what does "Its Christmas" even mean? Especially for a Japanese publisher.

Same as it does all times, in all places:

Everything.

How greedy of them to give a discount.

Five years old and still well worth full price*

Merry Christmas

The game is worth full price to this day, be glad you get even half off

Or clutch your pennies and find some thing else to play?

引用自 Oro：

Typically you reduce the price of your games as they get older.

Typically... yes. An Activison game though? Never.

引用自 Don Lobo：

From Software owns the IP, they're the main publisher and they have the final word as far as pricing strategy goes. You want to call someone out as greedy for that discount? That's From Software then.

Also, 50% is a huge discount. Is fine if you don't feel is enough for you to buy the game, but there's no world in which half off is a bad discount. And what does "Its Christmas" even mean? Especially for a Japanese publisher.

Activision publishes Sekiro, not FromSoft. OP was right to blame Activision.

Why would they? lol

引用自 MMaRsu：

Activision/Blizzard/Microsoft you greedlords

pls god hear you

Over 1000 games owned, can't pay half price for one of the best. Good stuff!

引用自 Mad Dog：

Over 1000 games owned, can't pay half price for one of the best. Good stuff!

I can, and I could.

I just don't think the game should still be 50% off after this long. But that's just me.
I have major respect for FROM and I love their games.

DS3 is still full price and it still sells well.

They will very unlikely to lower the price if it still sells well.