Looks this character uses this template:
http://forums.kleientertainment.com/topic/46849-tutorial-using-extended-sample-character-template/

The template says to use:
> In images/names_[character].png, change the Element name to "[character].tex". (Do not change the Texture filename).
(I think png is supposed to be xml.)

But Joseph is using "names_esctemplate.tex" for both Texture and Element in "names_esctemplate.xml". Fixing the *Element* name to "esctemplate.tex" gets the name to show up correctly in-game.