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VITALI Soda Truck

In the 1990s, Nan-Ya Food Industrial Corp produced the iconic VITALI trucks as part of an innovative advertising and promotion campaign for their popular VITALI drink. These trucks, shaped like giant VITALI soda cans, traveled throughout Taiwan to capture public attention with their unique design. The trucks served not only as transportation but also as mobile marketing tools, bringing VITALI directly to consumers in various locations. This advertising strategy became a landmark in Taiwan's marketing history, showcasing the effectiveness of creative promotional vehicles during that time./

Availability: 1992