This guide will assist you to run effective campaigns!

There are three types of campaigns:

* Public Awareness Campaign
Affects the cannabis acceptance of targeted social groups.
In simple terms, this helps you to sell cannabis to social groups who otherwise not be interested in purchasing cannabis.
For example, Religious Folk tend not to buy large amounts of cannabis, if any, by default - with the Public Awareness Campaign, you can change this behaviour and influence them to buy much more cannabis.

* Strain Advertisement
Increases your strain ratings for targeted social groups.
In simple terms, this helps you improve the rating of a specific strain of cannabis you are selling.
For example, if you are selling Reggie to Regular Joes, and they rate your Reggie 3.0, you can use Strain Advertisement to improve this rating up to a maximum of 4.5, temporarily.

* Counter-Advertisement
Decreases competitors strain ratings for targeted social groups.
In simple terms, Counter-Advertisement does the opposite of the Strain Advertisement campaign, but on your competitors.
For example, your competitor is selling Reggie which has a rating of 5.0. You are selling Reggie as well with a rating of 4.0. With the Counter-Advertisement campaign, you can lower the rating of your competitors Reggie up to a maximum of -1.5, resulting in the competitor Reggie being rated as 3.5, while your Reggie remains at 4.0.

Note:
* Campaigns are limited in duration - duration options include one month, six months and twelve months.
* Increasing the campaign duration, increases the cost of running the campaign by $2,000, $9,000 and $17,000 respectively.
* You can have up to a maximum of three campaigns running at the same without any perks - unlocking the "SpaceZ HD Camera" (Decent) and "Customer Big Data Acccess" (Shady) perks will allow you to run one additional campaign each, for a maximum of five campaigns in total.
* Each social group has two Mediums to select from.
* Each social group has three Topics to select from.
* Each individual topic selection increases ratings by +0.5, for a maximum of +1.5 when selecting all the appropriate Topics without perks.
* As mentioned above, the maximum rating change is limited to 1.5 without any perks - unlocking perks such as "Doctors Association Approval" (Decent), Blockchain Weed (Decent), etc. allow you to increase the rating change by up to +3.0 for certain social groups.

The rest of this guide will focus on each individual social group, and their preferred mediums and topics - allowing you to run the most effective campaigns.