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KSI's "Thick of It" is, without question, a lyrical masterpiece that combines sharp wordplay, clever rhyme schemes, and poetic devices to elevate what could have been a simple rap song into an epic, symbolic journey from YouTube stardom to undisputed greatness.
The song is more than just catchy—it’s a hero's journey. In "From the screen to the ring, to the pen, to the king", the progression through each stage reflects KSI's rise through various forms of media and entertainment, ending with his coronation as “king.” The metaphorical use of “crown” and “bling” isn't just about success but claiming an uncontested throne in a competitive world. The entire song presents life as a battle, and KSI as the warrior ready for war, as in "Life's a fight, but trust, I'm ready for the war." 5. Repetition as Emphasis
The song also employs what could be interpreted as double entendres, making the lyrics more layered than they seem at first.
"I don't know no nothin' 'bout no ice, I'm just cold." Here, “ice” can be interpreted in two ways. On the surface, it refers to literal ice, continuing the song's wintry motif, but in hip-hop, “ice” often alludes to diamonds or wealth. KSI subverts expectations by claiming ignorance of this typical rap trope while simultaneously asserting that he’s “just cold,” which could also be slang for being extremely skilled or cool.