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The Arby's brand purpose is Inspiring Smiles Through Delightful Experiences™. Arby's delivers on its purpose by celebrating the art of Meatcraft® with a variety of high-quality proteins and innovative, crave-able sides, such as Curly Fries and Jamocha shakes. Arby's Fast Crafted® restaurant services feature a unique blend of quick-serve speed combined with the quality and made-for-you care of fast casual. Arby's Restaurant Group, Inc. is the franchisor of the Arby's Brand and is part of the Inspire Brands family of restaurants headquartered in Atlanta, Ga. Arby’s, founded in 1964, is the second-largest sandwich restaurant brand in the world with more than 3,500 restaurants in nine countries.
The Kool-Aid Man, an anthropomorphic pitcher filled with Kool-Aid, is the mascot of Kool-Aid. The character was introduced shortly after General Foods acquired the brand in the 1950s. In television and print ads, the Kool-Aid Man was known for randomly bursting through walls of children's homes and proceeding to make a batch of Kool-Aid for them. His catchphrase is "Oh, yeah!"
Starting in 2011, Kraft began allocating the majority of the Kool-Aid marketing budget towards Latinos. According to the brand, almost 20 percent of Kool-Aid drinkers are Hispanic, and slightly more than 20 percent are African-American.[9]
In 2013, Kraft decided to overhaul the Kool-Aid Man, reimagining him as a CGI character, "a celebrity trying to show that he's just an ordinary guy."[10]
Kool-Aid is also sold as single-serving packets designed to be poured into bottled water, as small plastic bottles with pre-mixed drink, or as such novelties as ice cream or fizzing tablets.
The colors in Kool-Aid will stain, and hence the substance can be used as a dye for either hair[7] or wool.[8]
An agreement between Kraft Foods and SodaStream in 2012 made Kool-Aid's various flavors available for consumer purchases and use with SodaStream's home soda maker machine.[5]
There is an active scene of Kool-aid collectors. A rare old Kool-Aid package can be traded for up to several hundred dollars on auction websites.[6]