No information given.“To have a good business you need good people. I’m lucky to have a good team that is passionate out the industry,” Heilman said.


“Like any business, you need to focus on the customer and what they want – not what you want or what you think they want. While data from macro market trends can help you tailor an offer to the state, we still take the extra step and engage shoppers to find out what they want. We’re not afraid to call it when something doesn’t work and move on.


“We need to tailor the store’s offer to each local community we work in. We engage with suppliers to tailor the product offering to deliver what customers want.”


While each store has a different clientele, Heilman said that trends in one store can predict product demand in others.


“We know that Newtown is very much on trend with what’s new and interesting in the city fringe and bar scene. We know that these products will probably translate to demand on the north shore a couple of months later, and possibly to other stores in time. So what’s happening in Newtown is a good barometer for the rest of the stores,” Heilman said.