"Make America Great Again" (abbreviated as MAGA) is a campaign slogan used in American politics that was popularized by Donald Trump in his successful 2016 presidential campaign. Ronald Reagan used the similar slogan "Let's Make America Great Again" in his successful 1980 presidential campaign. Democratic pollster Douglas Schoen has called Trump's use of the phrase as "probably the most resonant campaign slogan in recent history," citing large majorities of Americans who believed the country was in decline.[1][2] The slogan has become a pop culture phenomenon, seeing widespread use and spawning numerous variants in the arts, entertainment, and politics.