"I was drinking tomato juice. The hippest young people in small provincial cities always drank tomato juice in those days.

That's ♥♥♥♥♥♥♥♥, of course. Tomato juice was still a novelty, and most people wouldn't drink it because it tasted like tomatoes, or because it wasn't sweet, or because the colour turned them off.

I forced myself to drink it for the simple reason that I liked to draw attention to myself. "

- Murakami Ryu, Sixty-Nine , pg 60.