Playboy's founder and director, Hugh Hefner, attracted attention once again with his words that women are sex objects. 84-year-old Hefner, who was also the subject of criticism with this statement, said, “I find the rumors that Playboy shows women as sex objects funny. Women are already sex objects. If they weren't, we wouldn't be able to continue our generation. It is the attraction between the two sexes that makes the world rotate. "That's why women wear short skirts and wear lipstick," he said. Hefner, who said that he owed his ability to have sex twice a week to Viagra, added that he always found blonde women more attractive.