Associate Professor of Communication Studies at West Virginia University, Founder and director of Interaction Lab (#ixlab). Lifelong gamer, who conducts research on the motivations, processes, and effects of interactive media. Latest book with Routledge, "Video games: A medium that demands our attention" https://www.routledge.com/Video-Games-A-Medium-That-Demands-Our-Attention/Bowman/p/book/9780815376897 .