Merchandise, Morty. Your only purpose in life is to buy and consume merchandise. And you did it. You went into a store... an actual honest to God store... And you bought something. You didn't ask questions or raise ethical complaints. You... you just looked straight into the bleeding jaws of capitalism and said "yes, daddy, please." And I'm... I'm so proud of you. I only wish you could've bought more. I... I love buying things so much, Morty.