Elite-tier Awper for the Peterborough Pirates Second Team, and Royal Navy cook reservist. If i'm not online, then i'm mogging on dolphins and sleeping with sirens!

I've spent a lot of my time at sea, and it's really given me a lot of time to think. Here's what I think the sea can teach us about B2B sales:

1. Crew: There's no point in setting sale without a first rate crew around you, and that goes for landlubbin' too. Surround yourself with people of value, who will go the extra mile, and who won't fall for the siren songs of lesser sales teams just because they provide better pay.

2. Booty: At the end of the day, your bottom line should always be booty. For you land-folk, that means money. You can't be afraid to make tough choices in the name of profit.

3. Logistics: Ensure you plan ahead, and factor in all logistical considerations before agreeing to a deal. Make sure you have the right resources to facilitate the sale expediently - the last thing you want is to get halfway through the excursion and realise you're out of lemons. Scurvy is no joke!