Grow faster, grow funnier!

Rastishka is one of the key Russian brands of Danone. Fermented milk products produced under this brand are intended for feeding children of preschool and primary school age. A huge potential audience justifies massive investments in TV advertising that promotes the brand.

As the name suggests, Rastishka products are intended to stimulate the growth of a child, among other things. To do this, they are enriched with calcium, since this element is the "building material" for the bone system. To enhance calcium absorption in the "Froot loops" is also added vitamin D. Usually vitamin D enters our body with the sun's rays, but not in the cold season, of course, it is not enough and here the "Rastishka" helps out.

The target audience of "Rastishka" also determined the choice of the trademark symbol - a cheerful Dino dinosaur decorating the packaging-the hero of more than one advertising video.

Under the brand name "Rastishka" are produced cottage cheese, drinking yoghurts and yoghurts with cookies. Also produced "sogurt" "Rastishka", which is a mixture of juice and yogurt. In addition, on the shelves you can see a milkshake "Rastishka".

discord[discord.gg]