Things are only as scary or horrifying as the person thinks it is.
I think the biggest issue at hand is how people have been desensitized to it.
I mean look at all the parents who let their elementary level kids play m-rated tiles.
This is why games don't really work to convey horror anymore. To kids, for example, it's a fun "gun game!" and not a title about the horrors of war and killing other people.
And that to me is truly terrifying.

Got banned of Steam discussions for the next month.