Hey everyone!

We just released Rebel Wings, our first Steam game. It's a multiplayer-focused casual shooter with a retro touch.

The game is in Early Access because we want to connect with passionate players and build an awesome game together. We are all professional developers but have no real experience in marketing and community relations, so I'm looking for advice from you how we best promote our game and reach potential customers.

So far we're looking for Youtube profiles that like the genre and would try it out with a couple of friends. We have got a lot of emails already from different streamers but most of them look suspicious - no recent videos or only videos about a single game - asking about one or more keys for our game. Is this standard procedure?

Should we post a press release about the game and if so, what site do you recommend?

Looking forward to exchange advice with other developers.
/Anders

http://store.steampowered.com/app/378090/

Our game Rebel Wings is built with Unity and uses Steamworks for lobby management, friend invites and P2P data communication. It works quite well once you get the hang of it. I can try to help if anyone has any questions, the official documentation is unfortunately a bit lacking.