He wants you to be more like him.

Something about 2016 felt… off. No memes had taken off on Facebook, a breeding ground for inexplicably trendy viral images. Then Bill came along.

He wants you to be more like him.

“Be Like Bill” originated late last year, but exploded in popularity in early January, with a dedicated Facebook page racking up new fans by the millions. The concept: a tongue-in-cheek guide to internet and real-life etiquette. Imagine Bill as Gallant as Highlights (if Gallant was a stick figure); morons are Goofus.