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The typical pattern the past few years has been Steam sales in late June/early July and another one at the end of December. Other holidays are for the promotion of individual games, like the TF2 Halloween event. Between the daily deals, midweek/weekend madness, publisher catalogue weeks, pre-order discounts, free-to-play weekends, spotlight promotions, indie bundles and reduced pricing on older items, Steam has a lot going on every day. The big semi-annual sales bring the internet to its knees already, they don't need to do any more.
Anyway, Scream Fest, Monday 27 October 2025
https://store.steampowered.com/category/scream
https://m.youtube.com/watch?v=c7GD4yF_7lc