Their country, their rules.

Because Japanese people are direct with how they express themselves. They know sex sells, so why be coy about it?

They know their customers.

Instead of trying to force their ideals like the west, they know what people want and give it to them.

Have you ever watched a hollywood movie? Go watch the men....then talk about fanservice in japan.

Originally posted by Raz:

Because Japanese people are direct with how they express themselves. They know sex sells, so why be coy about it?

yes, the horse demon in berserk is indeed a sex symbol. japan was wise to create that sickening beast, knowing all too well what the otaku crave.

Because that's what their audiences want.

There is a reason that Western made games and entertainment are the butt of ridicule over the last decade. Especially the comic book and games industries.

Japanese society is very demanding and conformist, with high standards of behavior and work ethic. Discipline, diligence, and the pursuit of excellence are valued in Japan. Workers often stay overtime to avoid letting down their team. Media saturated with fan service offers an escape from social pressure and an outlet for fantasies suppressed by social norms. There's a clear line between reality and fantasy. Enjoying games or anime with high levels of violence or other extreme themes doesn't mean you want to act them out in real life.

Only a minority of Japanese watch those cartoons.

It's cultural. Them don't see nude as sensitive but touching people the opposite.

Originally posted by Cinnamoon_dragon:

Japanese society is very demanding and conformist, with high standards of behavior and work ethic. Discipline, diligence, and the pursuit of excellence are valued in Japan. Workers often stay overtime to avoid letting down their team. Media saturated with fan service offers an escape from social pressure and an outlet for fantasies suppressed by social norms. There's a clear line between reality and fantasy. Enjoying games or anime with high levels of violence or other extreme themes doesn't mean you want to act them out in real life.

You're not wrong but there's another subject you're forgetting. Incultativity. Not only is japanese society wildly confirmist, they are demand silence in that conformity. You don't talk about work with anyone outside of work, friends outside that friend group, family outside family, etc. And in public, you're seen as a burden if you speak out and depend on others verbally, especially strangers. And in a society where visual reputation and presentation define status, being seen venting to others about work or home struggles is unwise.

Now lets add in dating, because Japan also doesnt have dating as we in the west know it. Ever seen those big confessions in anime where the confessor, usually the man, treat it like some heavy deep proposal? because it is in Japan. When you combine this lack of intimacy with the pressures above, you end up with a very repressed group that, due to not being able to talk about their limits and pleasures, can get into some dark cascades, especially woman.

Now mind you thats hentai. Generic fanservice is just a fun appreciation of human beauty.