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Same reason credit card debt is so damn high in the US; few people think past "if I just make a payment, I'm good."
As for the US car market specifically, there are a host of factors at play. Part of it is market uncertainty surrounding the tariffs being enacted here (no, this isn't all Orange Man's fault, but it *is* contributing); that uncertainty is causing dealers to buy up used inventory to compensate for a smaller number of new model year vehicles coming in--and because no dealer will ever eat a loss on a vehicle if they can help it, they'll jack the price up.
As an example, I drive an Escape. Yeah, yeah, it's a middle-age mobile, but I can put myself, my wife, our dogs, and our stuff in it and drive across the country easily.
Our local dealership has been up my butt to purchase said Escape since last year, offering me well above the KBB value. It would sound attractive if it weren't for the reality of "if they're paying X for my old Escape, I'm definitely paying Y for another vehicle."
The rest of it is artificial market scarcity, leftover misgivings from President Obama's well-intentioned but poorly-executed "cash for clunkers" programs (like too many modern Democrat policies, it appealed to feelings for a good long-range goal without really thinking through short and medium-term problems for American citizens), across-the-board inflation, and the cost of sourcing chips for vehicles that have on-board navigation and other significant computerized elements.
The market sucks, but it sucks worse because consumers are suckers who were educated in a public system that teaches Trig, but not basic finance.
Edit: Not sure what car he has because I’m not car savvy but it’s a fancy sports car of some sorts.
This is pretty common for low-ranking enlisted. The car dealerships around the base I used to live near all had signs declaring "we finance E-1 and up!"
In the service itself, the running gag is that E-3s (PFCs) and below can predict the rest of their career trajectory over whether or not they purchase a Hellcat/Corvette/Charger right out of AIT, and how fast they need to apply for BAH because they decided to marry the stripper who gave them their first lapdance.
I'm *very* pro-military, but you give a 17/18/19 year old kid a paycheck and tell them their housing and food is covered (assuming they live on post and eat at the DFAC), some of them are going to be goofy with that money.
...it's why there are so many "gently used" sports cars on lots around bases. Inability to make the note results in repossession, and your 1SG didn't get where they are by coddling goofy financial decisions.
I think all of these cars are going to get repo'd and sold for actual value at an auction.
Maybe that's where everyone should go car shopping these days?
*laughs in never buying an ElmoMobile*
How is $140k even legal?