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But it is a niche IP and the people that are passionate about it are really passionate.
And when you play games which have the entire core based on the premise of "suffer not the xenos to live", that's kind of the flow you go with if you're passionate about the lore.
As for Games Workshop, they are finalizing their descent into corporate hell, with a complete and total disconnect between the suits that make the decision and the people that actually enjoy the warhammer universe, producing such wonderful results as the controversy around female custodes (let's not even mention the cease and desists sent out to people doing lore videos).
And no, Games Workshop was not in the right there.
Because a push to make the warhammer universe more inclusive and diverse is exactly the opposite of what they should be doing if they want to retain their clientbase; and no amount of inclusivity will drive people who don't care a iota about the universe into in with enough numbers to offset disgruntled fans.
It's awesome because the lore and world is so deep and insane but they are not heroes.
I guess that aspect of it attracts some people who have their brains wired wrong and take it too literal.
Many such cases.
"It is the 41st Millennium. For more than a hundred centuries the Emperor of Mankind has sat immobile on the Golden Throne of Earth. He is the master of mankind by the will of the gods and master of a million worlds by the might of His inexhaustible armies. He is a rotting carcass writhing invisibly with power from the Dark Age of Technology. He is the Carrion Lord of the vast Imperium of Man for whom a thousand souls are sacrificed every day so that He may never truly die.
Yet even in His deathless state, the Emperor continues His eternal vigilance. Mighty battlefleets cross the daemon-infested miasma of the Warp, the only route between distant stars, their way lit by the Astronomican, the psychic manifestation of the Emperor's will. Vast armies give battle in His name on uncounted worlds. Greatest amongst His soldiers are the Adeptus Astartes, the Space Marines, bio-engineered super-warriors. Their comrades in arms are legion: the Imperial Guard and countless planetary defence forces, the ever-vigilant Inquisition and the Tech-priests of the Adeptus Mechanicus to name only a few. But for all their multitudes, they are barely enough to hold off the ever-present threat to humanity from aliens, heretics, mutants -- and far, far worse.
To be a man in such times is to be one amongst untold billions. It is to live in the cruelest and most bloody regime imaginable. These are the tales of those times. Forget the power of technology and science, for so much has been forgotten, never to be relearned. Forget the promise of progress and understanding, for in the grim dark future there is only war. There is no peace amongst the stars, only an eternity of carnage and slaughter, and the laughter of thirsting gods."
Guess anecdotal evidence really doesn't fly.
"It's free real estate" - Slaanesh
I call it the KKK Komplex. Scumbags like them tend to be attracted to dark things that are lesser known. Something they can wedge themselves into and make 'theirs'. If it's dark, violent, and sort of underground, you'll find them there. Just like the KKK.