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Galdhiz 13 Feb @ 4:31am
Steam News advertising regulations
While the Steam News feature is great, it is now used as an advertising board by many developers/publishers.
This is a 2 way issue as often this post are made in great numbers, most of the time one post for each new trailer or news tidbit about an upcoming game, in other words spam.
But they are also made on legacy games that do not receive any update anymore, some times more than 10 or 15 years old.
Please note: The vast majority of these are not tagged as Cross-promotion as they should be.

This has become worse over the last few years and I would like to request changes in the regulations of the Steam News feature, which has become a free advertising and not a communication tool for developers.

An option to hide such posts would welcome but it would not work considering very few adverts are actually tagged as cross-promotion.
A ban on adverts in the news feed of legacy titles would also be logical.

Here is a non-exhaustive list:
  • Elden Ring ads on all 3 Dark Souls titles feeds
  • Elden Ring Nightreign ads on Dark Souls 3 and Elden Ring feeds
  • Monster Hunter Rise ads on Monster Hunter World feed
  • Monster Hunter Wilds ads on Monster Hunter Word & Rise feeds
  • Monster Hunter Stories 1&2 ads on Monster Hunter World & Rise feeds
  • The Witcher in concert ticket sales ads on The Witcher 3 feed
  • The Witcher 4 ads on The witcher 1,2 & 3 feeds
  • Battlefield 2042 and Battlefield Labs ads on every Battlefied games feeds
  • Borderlands 3 & 4 ads on every Borderlands game feeds
Last edited by Galdhiz; 15 Feb @ 12:49am
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Showing 1-7 of 7 comments
eram 13 Feb @ 4:37am 
you can use the news for adverts
#1
Sir Whiskerford Meowington III 13 Feb @ 10:18am 
Maybe just have a patch notes only version for news that players can set in their settings?
#2
William Shakesman 13 Feb @ 10:30am 
Originally posted by eram:
you can use the news for adverts
I predict in six months we will see threads on here that say "why do gamers ignore the news?" and nobody will figure out why
#3
nullable 13 Feb @ 10:34am 
I don't mind seeing publisher news and events on game feeds. You never quite know when something neat will pop up.

And therein lies the problem, you can't please everyone. You're probably not going to get Valve to micromanage publishers to your satisfaction. It's not how Steam operates and it's not what has made Steam successful.

You're welcome to your opinions of course, they aren't wrong. It's just other people have differing opinions and sometimes their opinions have more weight, like when it comes to product owners managing their business.
#4
Ben Lubar 13 Feb @ 11:02am 
Different kinds of news have different visibility.

https://partner.steamgames.com/doc/marketing/event_tools/visibility
#5
Eiselin Hulkenberg 2 Sep @ 5:28pm 
I was about to make a thread about this, but then I saw this thread and decided to reply here because Galdhiz described this issue well and the discussion is still relevant.

My library news feed are currently mostly ads for Dying Light: The Beast and Battlefield 6, just because I own Battlefield 1 and the original Dying Light.

if you own multiple games from these companies, your news feed will get spammed by the same ad.
#6
Start_Running 2 Sep @ 6:26pm 
Originally posted by William Shakesman:
Originally posted by eram:
you can use the news for adverts
I predict in six months we will see threads on here that say "why do gamers ignore the news?" and nobody will figure out why
You make it sound like this is a recent thing m8. This has been a thing since the news shelf was added. and well yeah people are free to ignore them. FUnny joke though. I have 3 borderlands games installed and I haven't seen any ad for borderalands 3 or 4 for like 2 months.
#7
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Date Posted: 13 Feb @ 4:31am
Posts: 7
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