It’s not something you can avoid since all graphics programs use generative ai algorithms to some extent. The simple fact of the matter is that artists will continue to use the best tools available.

Well, according to sources, every 5th new game is making use of genAI. And there will be even more, or rather, it will become standard.


That there's another storm in a teacup here on Steam (this time against AI) is probably just part of the deal. Like always.

Generative AI garbage has been a slowly rising problem on this platform

Developers think differently about this. After all, it's all about profit and not everything that is released with genAI is "garbage". It's like any tool. Things can be used (for) good or (for) bad.

Another problem is that the information here is based on self-reporting. Ergo, such a filter would be pointless anyway. Even Valve is using genAI e.g.
Regardless of that, you’re forgetting in your complaint that it’s possible to create, train and use own models without plagiarism or laziness.

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Harmful to the environment, yes, I agree. Unfortunately, this can only be stopped by destroying the political system that promotes it. This also includes retreat areas for companies and corporations.

That's an absolutely brilliant connection you've made. It reminds me of a similar system being discussed for AI-generated content. YouTube, for instance, has an uploader checkbox to self-identify AI-generated content.

Steam could apply a similar, but more robust, concept to Steam to help users filter content.

The core idea would be an API-driven AI Content Tagging System. Here's how it could work:

Mandatory Tagging at the Source: Major AI vendors (like OpenAI, Midjourney, etc.) would be required to embed an invisible, cryptographically signed "AI-Generated" metadata tag within the file itself when content is created by their tools.

Steam Client as a Verifier: When a user uploads artwork, guides, or screenshots to the Steam Community, the client wouldn't just rely on user input. It would make an API call to a verification service (or use an internal library) to scan for these official vendor tags.

Automatic & Un-bypassable Labeling: If a verified tag is found, Steam would automatically and transparently apply a "AI-Generated" label to the content. This wouldn't rely on the user's honesty.

User-Controlled Filtering: This is the best part. With a reliable tag in place, Steam could then offer us powerful new filters in the Community Hub, Workshop, and points shop. We could have options like:

"Show only human-created artwork"

"Filter out AI-generated guides"

"Show me everything, but label the AI content"

This system would give us, the users, real control back. It would help surface unique, human-integrated content and make it easier to find what we're actually looking for, all while maintaining transparency about the origin of the content on the platform.

I get what you mean but the reality is that if they add a filter to hide every game with the ai content disclaimer what will 100% definitely happen is this:

1. loads of people will turn it on
2. any game that has the ai generated content disclaimer will suddenly take a massive hit to reach and visibility
3. developers (and the first to do this will be the most low effort unity garbage type games and not the passion project developers who added a handful of generated textures) will choose not to declare ai content even if they previously would have


and so you have effectively made the problem you were trying to solve much much worse.

so no, I don't think they should add this feature