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Stop pre-ordering games. I really cant take your complaint seriously with that disclosure as you wholeheartedly support these developers with your wallet which is the first thing that should be withdrawn. Especially as it pertains to giving money up front to these publishers.
Yes, extra logins suck.
https://www.ea.com/en/games/battlefield/battlefield-6/faq
And when EA did, we got ten years of "Why Isn't [EA Game] on Steam?"
And when they came back EA games topped the top seller charts for weeks.
Things change. Now everyone wants to try being the 'new Steam' and control the 100% of the revenue stream for themselves. That means online services booming like streaming services did years ago (Remember when it was just Netflix out there?)
Once. Or once in a blue moon. Most people save their login credentials and the clients are just another piece of code that runs before the game with almost no intervention. (I don't remember last time I had to manually login on my EA or Ubi apps)
Of course, more and more publishers are requiring the creation of external accounts (Ubisoft Connect, EA, etc.), and I find that annoying. But Steam remains a layer of protection: even if a launcher changes or disappears, my games are still listed and accessible in my Steam library.
That's why I prefer to buy my games there: Steam gives me a centralized repository for my games, a real library that I control, instead of depending solely on publisher platforms that can close, merge, or delete content.
Stop using yours and find out.
Valve has been very successful not managing other people's products, or trying to use their store to control the gaming industry. That's why.
Steam money is too lucrative for people to stay away from for too long if the product itself isn't a system seller.
While I’d love to see more games/publishers move away from the “required secondary login” nonsense (a few publishers have been at least partially doing this)-I think it’s better to have the game available on Steam than not have it available because people don’t like secondary logins.
Double dipping is double the fun though.