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Its the publishers who decide how many editions there are for a game. Valve is not going to tell companies they can only have X amount.
If you want less choice, then buy the cheapest edition thats on a page and convince others to do that too. Or start telling devs/publishers to stop making so many editions in their own games discussion areas.
They are not coming to this discussion area to see what people think about their game and Valve is not going to pass on your message.
I usually just go for the GOTY/complete edition that comes out after a while.
Now to be fair , for many games, the deluxe or what have you is just the game+Soundtrack/artbook. SO you don't have to worry about. Now there are some games from certain developers where you need a spreadsheet to figure things out and to those cases i say. Feck it and buy something that has more respect for my intelligence.
I don't, because I don't care if there is one edition or 2 dozen different editions. As long as there is one that gives me everything and I can buy it at 75% off or more once everything is out.
It more annoys me when there isn't different editions of games and they don't put their DLC on sale as often as the game itself because I would much rather buy everything at once.
But I'm also not the kind of person that buys a new game the moment its released. There was only a few games I was going to do that for, but didn't because they did things I didn't like (put invasive DRM in the game and/or went paid exclusive with epic at the last second for 6 months to a year).
Again I don't care if there was 1 or 1000 editions, just as long as there is one that includes everything. If there isn't, then why bother with a bunch of different editions.
Also again... ranting here does nothing. Valve isn't the one that forces all the versions, they are also not going to tell a game developer/publisher they can only have X number of editions. They are also not going to pass along your rant about all this.
If you only want 1 or 2 editions of a game, then tell the developers/publishers directly in their games discussion area or on their website find an e-mail.
TLDR: As long as there is demand and a market things will keep getting updated indefinitely.
Most other AAA games I just don't buy so I don't have this trouble. Either way this isn't something Steam is likely to fix, they don't enforce customs like this.