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Steam counts the stats in a rather straight forward way.
Player launches the game and it's added to the people playing the game. That's it.
If people are using bots they would have to buy the game to each and every one of those Steam account. So not sure what the problem is. Also they wouldn't need bots. They could just launch the game and let it idle there.
But do you have any proof that people are doing this for this exact reason?
Won't work. Valve are in charge of the keys for this exact reason. This is also stop fake games from sending out several thousand keys to people to give fake reviews or to other key sites.
Now companies can still do this with Steam but they basically have to show what site or who gets it. For instance it could be "We have 100 Youtubers that wants a key and we want to give it to them" and Valve would be fine with that.
It's all about numbers when it comes to developers asking for extra amount of keys for some reason. Lets say your game only sells 500 copies and they want to take out 50 000 keys. That's a red flag for Valve.
Steam has nearly 40 million active users right now. People have different taste when it comes to games.
SteamDB take information directly from Steam pages so yes you can trust it.
Thanks for the info. I saw some posts about fake data in reviews and SteamDB, so I was wondering if they were onto something.
Keep in mind that SteamDB is a 3rd party and not owned or operated by Valve. They scrape Valve's sites for their information, so take what is said on SteamDB with a grain of salt as there is the chance of errors, despite it coming from Steam's pages.
Valve already limits key distribution for this exact thing.
https://steamdb.info/faq/#why-steamdb-s-player-count-peaks-are-higher-than-other-sites
If a game developer releases a game nobody wants to play and then fakes having a lot of people play it, they're still not going to have anyone want to play their game.