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I've noticed, that several of my anime-themed games from Bandai Namco have no points shop, despite having items. Those often have higher market value, than most other trading cards, emotes and backgrounds. Apparently enough value, to pull it from the points shop, to incentivise people to buy them from the market instead. Developers get a cut from market-transactions involving their items.
https://store.steampowered.com/points/shop/app/954650/reward
I see only 1 emoticon, what is clearly not right.
This page shows only 3 backgrounds, while there should be 6.
https://store.steampowered.com/points/shop/app/255420
https://gtm.steamproxy.vip/market/search?q=magic+2015+background
Neither have any points shop items. Only items dropped from crafting badges.
Animated profile backgrounds and mini profile backgrounds, animated avatars, profile frames and animated stickers are only available on the point shop and will not drop from crafting badges.
That is incorrect. Game devs must add points shop items for there to be points shop items. It is neither automatic nor mandatory.
https://partner.steamgames.com/doc/marketing/pointsshopitems