Yasuke is a mystery and an anomaly in the rich and diverse story of Sengoku Jidai.

Miyamoto Musashi would have probably been the more perfect choice. The Book of Five Rings is a rich source of material that would have made an especially sophisticated take on what Japanese Males faced in an extraordinary and uniquely rich cultural paradigm that has suffered prejudicial misrepresentation for decades if not centuries in the West.

However Ubisoft needs to make noise to sell a product like so many studios are doing given how challenging the environment is for obtaining a share of marketable awareness in the ever fractious gaming revenue of an increasingly crowded sector.

So any protest, any outrage, any journalistic coverage of controversy plays into the hand of Ubisoft in getting their product known and sold.

Yasuke was no accident of choice, no accident of ideological attempt to 'educate' 'The Message' in the culture wars that have artificially created division generally in the realm of the internet and social media which has been exploited dramatically and unethically for years now by the multinational corporations.

The mantra, no matter how misguided it has been, was to divide in order to profit off that division in society.

The irony or this controversy and whatever attempts made by activists in denouncing this product only strengthens the coffers of Ubisoft.

The very tools of social media have been weaponized by marketing executives to perfectly provide an asymmetric vehicle to drive up sales.

Want to sell your product...hire activists to fake 'outrage' and profit. Get the 'fire' started and all the free coverage and free band wagon jumpers who pour more gasoline onto the fake controversy just push your market share up and up and up.

So Yasuke is the least of anyone's worries really.

The question everyone should be really focusing on is what quality and effort actually went into the production of the product and does it really offer anything new to the ground that is well trodden in product from a plethora of Asian and Western Studios.