And just like that, the greatest demo of the year (Pinky☆ said it, so it must be true!) has gone!

Thank you all SO much for playing. 💖 We know there are so many demos to choose from, so the fact that you spent time with our mascots in Kaso-Machi means the world to us!

We kept our limited-time Steam Next Fest demo up for longer than we intended due to popular demand, but the demo build is months old now and has been untouched since. We have noticeably improved every aspect of the game (including framerate!), so the demo is no longer an accurate reflection of the quality of the final product.

We have made the decision to take the demo down so that we can focus on development of the main game branch for patches rather than spending development time upgrading the demo. We hope you all enjoyed playing it!

Please do let us know your thoughts on the demo, we’d love to hear about your first dip into mascot management!

And if you haven’t already, wishlisting the game really helps us as we get towards launch. Not long now, see you on April 10th!

Lots of love,
Michi, Pinky☆ and your pals at Kaizen Game Works xxx

🎨Designed by: Ikumi Nakamura & Mai Mattori
🎨Rendered by: Inko Ai Takita

Tanukin is a mascot that lives within a grand delusion of his own making. He believes that he is an ancient warlord, and he is very confused by the modern world. His only desire in life is to conquer a castle fit for a great warlord of his (believed) stature, where he will rule for the rest of his days.

On his journey, Michi’s patience will be put to the test dealing with all the various mascot related mayhem, and none will push him to the limit more than the headstrong Tanukin!

Developer notes:
I really like Tanukin’s design. He communicates so much about himself with just a single glance at him. For a while, I wasn’t entirely sure how to write him, but without revealing too much, his Life Satisfaction quest was really fun to write and I always get a chuckle out of Michi’s attitude at the end of it.
Oli Clarke Smith, Game Director

🎨Designed by: Ikumi Nakamura & Mai Mattori
🎨Rendered by: Inko Ai Takita
🎨3D by: Rachel Noy

No job. All vibes. Koke-Maru is a marimo moss ball creature that just hangs around in the rice fields and baths, keeping moist and staying out of the limelight. They have the power to magically craft objects, they can also turn invisible. Don’t ask how or why. But this has led some scumbags to try to harvest his mossy body, believing it has ‘godly powers’.

Koke-Maru has lived in the town for their entire life, but an incident many years ago caused him to go deep into hiding. But when Michi and Pinky☆ offer them a role at the agency, Koke-Maru jumps at the chance to work with others and make some new, sentient friends.

Developer notes:
I like Koke because he just wants to do his thing and chill. He doesn't want to be bothered, he just wants to focus on his craft. HIGHLY RELATABLE.
Oli Clarke Smith, Game Director

🎨Designed by: Ikumi Nakamura, Mai Mattori, Inko Ai Takita & Rachel Noy
🎨Rendered by: Inko Ai Takita
🎨3D by: Pav Plaha

It’s rare to find someone in Kaso-Machi that hasn’t heard the legends about the haunted abandoned tunnel outside of town. Sometimes described as a ghost, for others, they swear whatever haunts the tunnel is the Grim Reaper himself. In reality, it’s just a very tired boy called Karoushi, who happens to exist in the space between life and death, and can commune with the spirits of Kaso-Machi. No big deal.

Karoushi is a cautionary tale of burnout. He teaches about the danger of overworking yourself for any corporation, and empowers workers to stand up for their rights. Ultimately, he wants everyone to enjoy the life they have, while they have it, lest they end up bitter and alone like he is.

Developer notes:
I gave him his weird room in the haunted tunnel because I loved the creepiness of Highway Star’s tunnel room in Jojo Part 4.
Oli Clarke Smith, Game Director

🎨Designed by: Ikumi Nakamura and Mai Mattori
🎨Rendered by: Inko Ai Takita
🎨3D by: Pav Plaha

An eel mascot going through a bit of an existential crisis. Previously employed to promote unagi bowls, but he doesn’t want to do this anymore due to the endangerment of Japanese eels, we love a sustainable king!

He now passionately advocates for respecting all the living creatures that we eat and conservation in general.

All of his favourite things begin with the letter ‘U’, maybe linked to the fact that during summer in Japan, some people like to eat food that begins with ‘u’ in the belief that it helps with the heat.

Developer notes:
Kabaya King is one of my favourite mascot designs in the game, visually. He's cute in some regards but his abdomen is horrifying.
Oli Clarke Smith, Game Director

🎨Designed by: Ikumi Nakamura + Mai Mattori
🎨Rendered by: Inko Ai Takita
🎨3D by: Pav Plaha

Neko Roll got damn sick of doing tea ceremonies for tourists in Kyoto and came to Kaso-Machi for a fresh start. While she visually presents as a traditional cutesy mascot, she wants to rebel against being type-cast and limited by her looks. There is more to her than being cute you know!

Neko Roll wants to do fun events and not be limited by the mascot industry in Kyoto. She also wants to save up enough money to buy a tea farm and Kaso-Machi has an abandoned farm that would be perfect.

Cats seem to be drawn to this town as it almost exists in a kind of spiritual limbo. Whenever something spooky is happening, you can bet there’ll be a cat nearby. Meow.

Developer notes:
Neko Roll is such a sweetheart. When we got the concept back there was a note attached to it, saying “she meows when you poke the sponge part” and we thought that was so cute. Sometimes mascots just need to be cute.

Rachel Noy, Art Director

We play Promise Mascot Agency on Steam Deck a lot, and we're happy to report that it works wonderfully!

It works without any tuning as we detect you're running on Deck and automatically set the graphics options to what we've found give the best results for visual fidelity, frame rate and battery life. A suite of graphics options are included for you to tweak as well.

Some of us play handheld, and some docked with Bluetooth controllers. It rules!

Thank you for all of your support and interest in the game!

Welcome mascot fans,

The day has finally arrived!

🥳Promise Mascot Agency will be launching on Steam on April 10th, 2025!🥳

We’re delighted to announce the welcoming mat will be rolled out to Kaso-Machi this April!

Join ex-yakuza legend Michi and his assistant manager Pinky☆ in their epic quest to restore glory to Kaso-Machi’s defunct mascot agency! Drive through the town in your upgradable trusty truck; recruit extremely peculiar, sentient mascots; negotiate their contract terms); and assign them to the best jobs to earn that cold hard cash!

But that’s not all, forbidden mysteries also lie in wait in this quite definitely cursed town - and at the centre of them all is you, Michi. Unravel the conspiracy to uncover the truth behind your exile and the debt hanging over your head.

Delve into the wonderful and bizarre world of Promise Mascot Agency this April on Steam, Xbox, PlayStation, Epic and Nintendo Switch!

Wishlist the game to keep updated with all the latest news, and to make Pinky☆ happy! ✨

https://store.steampowered.com/app/2585830/Promise_Mascot_Agency/

Listen up!!

⌛Promise Mascot Agency is in Steam Next Fest, right now! Along with our gorgeous new demo, which you can also play right now! Don’t miss out, it’s only here for the next week!

Delve into the quite probably, most definitely cursed town of Kaso-Machi, and join ex-yakuza legend Michi and his assistant manager Pinky☆ in their quest to restore glory to the town’s defunct mascot agency! Meet a killer cast of chaotic mascots, fill up your agency’s roster and play your cards right to spread the good reputation of Promise Mascot Agency far and wide!

✨ Our 80 minute long demo is only available for a limited time! So don’t delay, play today and discover the wonders awaiting you in Kaso-Machi! You’ll never see a nicer cursed town! ✨

Thanks as always for your support and being rad! Please let us know what you think of the demo, and make sure to wishlist the game!

https://store.steampowered.com/app/2585830/Promise_Mascot_Agency/