On September 14, 2005, Telltale Games held an evening event in a downtown San Francisco high-rise. The attendees were mainly potential investors, with a few journalists invited to hear a Big Announcement. Telltale’s first episodic adventure game, Bone: Out from Boneville, was hours away from release, and they were secretly working on CSI: 3 Dimensions of Murder, but the surprise announcement was for something else… and Steve Purcell was sitting in the audience, rocking his trademark fedora.

Just after midnight, Adventure Gamers broke the news[web.archive.org] that Telltale and Steve had signed a deal to make episodic Sam & Max games—and an entire fandom wept openly.

The Sam & Max announcement made its way to the decision-makers at GameTap, a new video game streaming service owned by Turner Entertainment. The media company had found success airing old shows and films on channels like Turner Classic Movies and the Cartoon Network, and now they were trying to do the same thing with old video games, but GameTap was off to a bumpy start. They needed original content to attract subscribers. A game that came out episodically, like a TV show, would be a perfect fit.

Fast forward to the spring of 2006: GameTap announced at E3 that Telltale’s Sam & Max Season One would debut on their service that fall. GameTap had a huge E3 booth that year, with the Sam & Max trailer playing on a loop on the big screen. Telltale’s CEO Dan Connors even did a live interview with Space Ghost! Unfortunately the video footage has been lost to time, but we had a signed Space Ghost poster hanging in the office for years, so we’re 99.9% sure this really happened.

GameTap also handed out Sam & Max posters at the booth, featuring new art by Steve Purcell. We later used the art on postcards that we brought to trade shows like Comic-Con and E for All (story for another time), but the poster was only ever available at this show, making it uber-rare.

And… we want YOU to win one!

Recently, a former GameTap employee reached out to us saying he’d found one of these rare posters in his closet and couldn’t bear to throw it away. So we said, “Send it to us, we’ll have a contest!” And he did, and we are.

The contest has five trivia questions. Each correct answer gives you a chance to win. Entries are open through 11:59pm PDT on Sunday, September 21, and we’ll announce the winner on Monday the 22nd on our Bluesky[bsky.app] and Twitter[www.x.com].

(If you like behind-the-scenes stuff, Steve described his process for creating this artwork on Facebook[www.facebook.com].)

In honor of how old and decrepit we are this momentous anniversary, all three Sam & Max remasters and soundtracks are on sale this week. If you’ve been waiting to give us your money, the time to act is now. Pick 'em up piecemeal, or splurge on the bundles for an even bigger discount!

https://store.steampowered.com/bundle/42652/Sam__Max_The_Complete_Trilogy/

https://store.steampowered.com/bundle/52838/Sam__Max_Mega_Soundtrack/