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As far as workshop levels go, I don't think it'd prevent DLC sales. It might *slightly* lower them, but I doubt it. It'll more likely bring in more customers and offset any loss of DLC sales from those who just start doing workshop levels instead.
Plus, most DLC has a theme, and it's often something that needs a license. They would prevent those uploads (or ban them after upload) of any IPs that they don't have rights to. Anyone that wants the SpongeBob DLC would still have to buy it to play it. No workshop downloads are going to replace it.
But again, the difficulty in setting up the messes is what I think stop Workshop from being a consideration.
As for the licenses, whilst yeah you are right about that and they COULD ban people for it, you'd also massively turn the playerbase against you for doing that. Gmod hasn't been hit with any license lawsuits from my memory, nor has minecraft, nor GTA, nor basically any other game thathas a huge amount of mods made out of licensed content. So long as something isn't making a profit off the licensed content, a lot of the time the license holders don't care as much. Going after it would only result in you the licensor having to spend money to pursue it, with no actual compensation if you won. Even if you restricted it to "everything that isn't official DLC is ok" such as tabletop simulator does, the sheer amount of variety would start to trump people who wanted one specific license. Like sure, maybe you like spongebob as the example, but people who liked spongebob tend to also like other licenses that were on similar channels in a similar time period for a similar agegroup. Those would be the fanmade levels.
Plus, the fact people kept getting banned from the discord for talking about modding the game and wanting steam workshop says quite a lot.
Edit- I should add that yeah, they are perfectly within their rights to ban modding and such. Term of service this, creative control that, etc. If that is what they want, then they can do it. Just a shame that they choose to go that route due to wanting to keep on milking licensed DLC for as long as possible.
Even if they could keep up with DLC production, $8 per day is not a sustainable pricing model.
If they keep starving players of levels in a transparent attempt to keep milking us for cash, another developer is going to make a competing powerwash game and eat their ♥♥♥♥♥♥♥ lunch. Sprinkling some dirt on a royalty-free 3D model in a Unity scene isn't rocket science, and it's not like they've got copyright protection for the concept of a game about powerwashing.
Users will obviously gravitate towards whichever game has workshop support. So if FuturLab wants to stay on top, workshop support is an inevitability.