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When you unlock rocket landing, you'll never use a Med launchpad again. (ie, unless you're just overflowing with cash, which isn't the case in the beginning of Hard, save the $$ for a large launch pad. you're going to need a second one)
which brings you to the only launch pad specific item you have to buy, (in the beginning) is the Drone Ship. While you won't need it for Medium rockets to do small/low, you'll definately need it for small/med.
Don't accept contracts you cannot fulfill. Some charge you a penalty if you make it past the end of the year with 'Launch Now,' and you can try again next year, others immediately charge the mission failed amount and delete, (they take their business elsewhere)
Because of the penalty of losing a payload, I don't launch with anything but concrete until till the failure rate gets <10%. Te exception is if I have to to keep the business afloat, then I just hope it doesn't 'splode.
Contracts that are not timed for small rockets give ~500k profit per launch, if that.
Contracts you have to bid on and wait out are far far far more lucrative. So, keep the contracts window open until you can hire an assistant.
Don't waste $$ unlocking everything the moment it becomes available. Cargo Capsules cost 55 million to unlock, but you cannot even use them till you've had over 10 successful Med rocket launches. So, if you unlock and build right away, it'll be collecting dust long before you can use it.
with Sp and $$ being more slow going on Hard than easy, be more picky with the unlocks until you get established.
https://gtm.steamproxy.vip/sharedfiles/filedetails/?id=3060646656
https://gtm.steamproxy.vip/sharedfiles/filedetails/?id=3060646365
Hard Mode
Should give you the gist. Not my personal best. Had a very rough start and almost went bankrupt. 16 launches, 1.3M at end of year. 30+ explosions. You can terraform Mars much quicker if you focus on it. Before my first Heavy launch I had a second Static Firing stand you get the 1st for free) and a second large Launch platform with Drone Ship.
Another hint: don't just build tons of rockets. once you hit the number that'll give you the reduced cost, refurbishing, and fault rate tech stop building. (provided the launches are all successful) If another unfortunately explodes only build the min to get that tech.