"Contest is now closed! See below for the puzzle walkthrough.

Step 1: This is actually a barcode! It's just altered to barely resemble one. The first thing you need to do is stretch out the white "squares" into the long bars like on a real barcode. I used MS Paint to achieve this.

Step 2: Once you do that, take your favorite photo editor, and invert the colors. A real barcode has a white background with black bars, not the other way around.

Step 3: Simply scan it. It should say the barcode only contains text. The text says "AVALON". That is your answer."